Local Search Matters Even When You Don’t Want It To

Local Search Matters Even When You Don't Want It To

As someone who spends a lot of time writing about all things SEO and digital marketing, I cover local search extensively. I write about it a lot. Why? Because it is important for small businesses looking to reach a local customer base. But recently I discovered that it matters even when you do not want it to. Allow me to explain.

I live in Central Florida. I was doing some research on digital marketing agencies in preparation for this post. I started my research by running a standard search on a typical phrase I search quite often: digital marketing agencies. Much to my surprise, six of the top 10 results pointed to digital marketing agencies located in Jacksonville.

Mind you, I am roughly three hours from Jacksonville. It is not like the city is my backyard. But more importantly, the majority of those six listings included the phrase ‘Jacksonville, FL’ Read the rest

Top Tips for Increasing Conversions and Sales with Word-of-Mouth Marketing

Top Tips for Increasing Conversions and Sales with Word-of-Mouth Marketing

There are many marketing tactics, and word of mouth is one of the most effective. It includes recommendations, referrals, comments, employee advocacy, reviews, shout-outs, etc. Only a few businesses understand the value of word-of-mouth marketing. Word of mouth allows for conversations that improve your business visibility and brand awareness. The best thing about word-of-mouth marketing is that it is free. You cannot buy feedback or reviews, or customer recommendations. So, you get to build your brand trust and credibility, build authenticity and earn brand loyalty. However, how do you increase conversions and sales with word-of-mouth marketing? Here is how you do it.

Maintain a Positive Image

Reputation matters a lot in word-of-mouth marketing. You need to ensure customers have good things to talk about you and the people they introduce to you will not find negative information about you. Therefore manage your online reputation with DigitalOx Ltd to ensure only Read the rest