Steven R. Barnes
- business information
- digital marketing
- January 9, 2024
- 0 Comments
Local Search Matters Even When You Don’t Want It To
As someone who spends a lot of time writing about all things SEO and digital marketing, I cover local search extensively. I write about it a lot. Why? Because it is important for small businesses looking to reach a local customer base. But recently I discovered that it matters even when you do not want it to. Allow me to explain.
I live in Central Florida. I was doing some research on digital marketing agencies in preparation for this post. I started my research by running a standard search on a typical phrase I search quite often: digital marketing agencies. Much to my surprise, six of the top 10 results pointed to digital marketing agencies located in Jacksonville.
Mind you, I am roughly three hours from Jacksonville. It is not like the city is my backyard. But more importantly, the majority of those six listings included the phrase ‘Jacksonville, FL’ … Read the rest
