Steven R. Barnes
There are many marketing tactics, and word of mouth is one of the most effective. It includes recommendations, referrals, comments, employee advocacy, reviews, shout-outs, etc. Only a few businesses understand the value of word-of-mouth marketing. Word of mouth allows for conversations that improve your business visibility and brand awareness. The best thing about word-of-mouth marketing is that it is free. You cannot buy feedback or reviews, or customer recommendations. So, you get to build your brand trust and credibility, build authenticity and earn brand loyalty. However, how do you increase conversions and sales with word-of-mouth marketing? Here is how you do it.
Maintain a Positive Image
Reputation matters a lot in word-of-mouth marketing. You need to ensure customers have good things to talk about you and the people they introduce to you will not find negative information about you. Therefore manage your online reputation with DigitalOx Ltd to ensure only good things and positive conversations pop up about you and your brand. The online reputation management company will help you manage reviews, monitor mentions and keep your name authentic.
Boost Customer Comments through Reposting
Another great way of promoting conversations for more sales and conversions is by boosting customer comments. When posting your content, think about reposting a positive statement that will trigger a conversation. The more people talk about you in a good way, the more they explore you. There is a high chance that a good number will convert into customers, helping you increase sales. Doing this also shows that you are listening and following up on conversations.
Respond to Mentions Quickly
Keep conversations going by monitoring mentions on social media and responding to them soon when the topic is still trending. So, as you respond to mentions, respond to their questions and concerns. Ensure you have a history of our conversations to build a good relationship with your customers and prospects.
Encourage Employee Advocacy
Employee advocacy is vital to increase sales through word of mouth. Even as you post your content, allow your employees to boost it too. Allowing employees to promote your brand is a surefire way of including more players and spreading the word wider.
Ask for Recommendations and Reviews
More than 50% of shoppers confess that reviews improve their shopping experience. It warns new customers if you don’t have reviews or have too many negative reviews. Therefore, you need more positive reviews to support your word-of-mouth marketing. Your new customers will need to check you out when recommended. So, encourage your customers to leave reviews and recommend their friends, colleagues, and others around them.
Use Influencers
Word of mouth through influencer marketing is another effective way of increasing conversions and driving sales. Have influencers and brand ambassadors shout out your product or service. It serves as proof and improves the chance of getting more prospects.
Conclusion
Word of mouth is an effective form of marketing that bears good results. The more consumers become aware of your product or service, the more likely they will buy from you. Build customer relationships and strive to be authentic.
