Category Technology

• Steven R. Barnes
• business information
• digital marketing
• January 9, 2024
• 0 Comments

Local Search Matters Even When You Don’t Want It To

As someone who spends a lot of time writing about all things SEO and digital marketing, I cover local search extensively. I write about it a lot. Why? Because it is important for small businesses looking to reach a local customer base. But recently I discovered that it matters even when you do not want it to. Allow me to explain.

I live in Central Florida. I was doing some research on digital marketing agencies in preparation for this post. I started my research by running a standard search on a typical phrase I search quite often: digital marketing agencies. Much to my surprise, six of the top 10 results pointed to digital marketing agencies located in Jacksonville.

Mind you, I am roughly three hours from Jacksonville. It is not like the city is my backyard. But more importantly, the majority of those six listings included the phrase ‘Jacksonville, FL’ … Read the rest

• Steven R. Barnes
• customer comments
• employee advocacy
• November 26, 2022
• 0 Comments

Top Tips for Increasing Conversions and Sales with Word-of-Mouth Marketing

There are many marketing tactics, and word of mouth is one of the most effective. It includes recommendations, referrals, comments, employee advocacy, reviews, shout-outs, etc. Only a few businesses understand the value of word-of-mouth marketing. Word of mouth allows for conversations that improve your business visibility and brand awareness. The best thing about word-of-mouth marketing is that it is free. You cannot buy feedback or reviews, or customer recommendations. So, you get to build your brand trust and credibility, build authenticity and earn brand loyalty. However, how do you increase conversions and sales with word-of-mouth marketing? Here is how you do it.

Maintain a Positive Image

Reputation matters a lot in word-of-mouth marketing. You need to ensure customers have good things to talk about you and the people they introduce to you will not find negative information about you. Therefore manage your online reputation with DigitalOx Ltd to ensure only … Read the rest

• Steven R. Barnes
• ai inspection
• artificial
• August 12, 2022
• 0 Comments

AI can accurately detect drugs and weapons

Nowadays, artificial intelligence is present in almost everything we do and also in every place. For example, as you watch more and more movies and series on streaming services such as Netflix, its artificial intelligence recommends others you might be interested in. Equipment such as the Nuctech WeKnow 100 is revolutionizing the way suitcases and backpacks are checked at airports, private centers, events, among others. Artificial intelligence is not only capable of detecting weapons or drugs with high accuracy, but it also learns on its own. An AI inspection system is designed to be attached to the traditional scanner in order to help the security operator detect suspicious items more quickly. The scanner operator is able to select items he considers suspicious and the AI will be able to recognize them in the future. Because the algorithm is constantly learning, it is able to detect more suspicious objects.

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